Village Roadshow Theme Parks (VRTP) and Nickelodeon have joined forces on an exciting new partnership that will bring the world’s first-ever SpongeBob SquarePants parade to Sea World on the Gold Coast this summer. A large-scale attraction for fans of all ages, the parade will be developed exclusively for Sea World by the creative team behind SpongeBob SquarePants and will feature key characters and design elements from the hugely popular animated series.
The multi-year deal between VRTP and Nickelodeon will also include a live stage show of Nick Jr.’s Dora the Explorer that will feature character appearances to entertain pre-school aged kids at Sea World. The Nickelodeon and Nick Jr. brands will also be integrated into the Sea World Resort water park and kids’ club. Additionally, a range of SpongeBob SquarePants and Dora the Explorer consumer products will be available as part of the Nickelodeon integration, including some items offered exclusively at Sea World.
“The Nickelodeon and Nick Jr. brands have a unique resonance with families and are the perfect fit for the Sea World and Sea World Resort properties,” said Dale Stratford, Executive Director of Marketing, Village Roadshow Theme Parks. “This is a fantastic union of world-class entertainment brands, which will be of great benefit to both parties.”
“Nickelodeon is thrilled to be teaming up with Village Roadshow Theme Parks on these new attractions,” added Ben Richardson General Manager for Nickelodeon Australia and New Zealand. “This is a major milestone for our burgeoning local recreation business and an important next step in our brand expansion across all facets of entertainment for Australians.”
"We are looking forward to bringing Nickelodeon attractions to kids and families in Australia,” said Gerald Raines, Senior Director, Nickelodeon Theme Parks and Attractions. “Sea World is a premier family park on the Gold Coast and the ideal location for a one-of-a-kind entertainment experience featuring the pop culture icon and the world’s most optimistic sea sponge, SpongeBob SquarePants.”
Further details of the SpongeBob SquarePants, Dora the Explorer attractions and Sea World Resort attractions will be revealed in the coming months, with launch planned for late 2011 during the peak summer holiday period.
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