Thursday 8 July 2010

Ferrari World Abu Dhabi to Open October 28, 2010

Ferrari World Abu Dhabi, the world’s first Ferrari theme park and largest attraction of its kind, has announced that it will open its doors to the public on October 28, 2010, three weeks ahead of the second Formula 1™ Etihad Airways Abu Dhabi Grand Prix. The long anticipated opening date was announced in a ceremony held on 6th May 2010 at the Spanish Grand Prix in Barcelona, attended by representatives from Ferrari, Aldar Properties PJSC and Ferrari World Abu Dhabi.

Ferrari World Abu Dhabi will pay tribute to the passion, excellence, performance, and technical innovation that Ferrari has established over the years and represents today. Its iconic sleek red roof is directly inspired by the classic double curve side profile of the Ferrari GT body, spanning 200,000 m² and carrying the largest Ferrari logo ever created.

In celebration of the opening date announcement, Ferrari World Abu Dhabi unveiled one of its featured attractions. Officially named “Formula Rossa,” this attraction will offer guests a once-in-a-lifetime experience blasting away on the world’s fastest roller coaster reaching speeds of up to 240 km/h.

After the inaugural Formula 1™ Etihad Airways Abu Dhabi Grand Prix held on Yas Island on November 1 2009, the opening of Ferrari World Abu Dhabi signals a milestone in bringing Abu Dhabi global recognition. Ferrari World Abu Dhabi will be a key element in expanding the appeal of Abu Dhabi to travelers, both business and leisure. Ferrari World Abu Dhabi will have over 20 rides and attractions which will bring to life the Ferrari brand in ways which appeal to a diverse international audience. In addition to Formula Rossa, visitors to Ferrari World Abu Dhabi will also enjoy an aerial voyage through Italy following a Ferrari, a G-force experience taking passengers on an adrenaline-pumping ride up over 62 m, through the roof and back down again, and a flume ride journey through the heart of a Ferrari 599 engine.

“We are very pleased to be a part of today’s announcement of the opening date of this unique and exciting attraction alongside our partners at Ferrari. Signature projects like this are another element of our commitment and contribution to Plan Abu Dhabi 2030, by delivering attractions that further enhance the Emirate’s credentials as an inspiring place to live and visit. ” commented Mohammed Al Mubarak, Chief Commercial Officer at Aldar, Abu Dhabi’s leading property development, management and investment company, and Chairman of Farah Leisure Parks Management LLC.

Ferrari World Abu Dhabi is located on Yas Island, a 25 km² entertainment and recreation destination and venue for the first Formula 1™ Etihad Airways Abu Dhabi Grand Prix. Ahead of the inaugural race last November, Aldar delivered the Yas Marina Circuit, 7 brand new hotels, Yas Marina and all the infrastructure and race-related facilities. A number of new entertainment attractions will open to the public in the few coming years, including the first Links golf course in the region opening in late 2010, and a super regional mall in 2012.

Yas Island is one component of the mass infrastructure development outlined in the Abu Dhabi Government’s 2030 Plan to diversify and expand the emirate’s economic base. When completed, Yas Island is set to be a global tourist destination.

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