Tuesday, 1 July 2008

Big Brother House opens for corporate events and functions on July 26, 2008

Refurbished one bedder (sleeps 15 people) featuring open-plan living, sound-proof confession room, extensive surveillance system and outdoor gym is now available for inspection; located just 20 minutes from Surfers Paradise and 40 minutes from Brisbane. Combi van, ninjas and resident deep voice negotiable.

With the last of the 2008 residents about to be evicted, the door of the Big Brother House is set to open on July 26 for a new type of tenant: event organizers looking to put “wow” into their corporate events and end of year parties.

Over the past seven years, the house has been used as a backdrop for household product launches, sales and marketing planning sessions, breakout sessions and social club gatherings. The indoor area has the capacity for 150 guests in addition to the landscaped gardens and a huge outdoor games arena. Most functions are held from 7.00pm and 11.00pm.

Catering and entertainment options are at the discretion of the event booker and range from themed party nights to Friday Night games and television crews taking footage of the evening for later viewing.

The trump card, however, is the chance to experience life as a housemate, from kicking a footy in the backyard to confessing secrets in the diary room chair.

“We don’t hide anything. Corporate groups and clubs have free range of the facilities and they are welcome to take over. Just don’t upset Big Brother, as he will be watching,” warned Deborah Holland, Dreamworld’s National Sales Manager – Groups & Events.

Events Operations Coordinator Adele Cumerford agreed that everyone loves the voice of Big Brother; an entertainer trained to interact with delegates and single out extroverts for unusual challenges.

“We work with corporations to merge the personality of the two brands and add weight to the function being held in the Big Brother House. A sports company once booked Ninjas in balaclavas to spice up their social function while a supermarket chain primed Big Brother to use paging terminology,” Adele said.

“It was great to hear Big Brother step out of character and demand a price check on the Peking duck pancakes served to the group. At one stage there was a spill in the kitchen and he directed a company’s maintenance team to go to section 2 to clean it,” she said.

The house has also been booked for serious business needs such as product launches and boardroom meetings. In the past, key buyers and media were invited to Big Brother’s notorious bedroom for the launch of a range of mattresses. The backyard has also been used to unveil a new-generation lawn mower.

Ms Holland commented that hiring the house for a social gathering or end of year party is a novel way to reward the younger workforce known for prioritizing culture over corporate loyalty, and the price is about the same as an upmarket restaurant.

“Big Brother has traction with a huge number of Australians between 15 and 25 years. If you want to tap into Generation Y, then this is a good place to grab their attention,” she said.

“Most young people have watched the show, they know what’s happening and they are excited to put themselves in that picture. Telling friends they are booked for a function at the Big Brother House packs more punch than going to a local restaurant.”

Exclusive use of the Big Brother House for up to 150 reception style, including Big Brother character voice and security guard to ‘evict’ the guests is $2200.00. A three hour standard drink package starts from $30.00 per person, and canap├ęs start from $16.00 per person.

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