Dreamworld, just too much fun for just one day, has announced the introduction from April 1st, 1998 of the 2 Day Ultimate Park Pass.
The 2 Day Ultimate Park Pass, will be available to wholesalers in Australia and New Zealand, for sale to customers. The pass, offering two days entry and valid for fourteen  days, or until March 31st, 1999, is wholesaler driven.
The 2 Day Ultimate Park Pass will not be sold direct to consumers by Dreamworld as it is designed to cater for customers who wish to pre-purchase tickets to Dreamworld from their travel agent, prior to departing for their holiday on the Gold Coast, or as part of a dedicated holiday package.
Priced from* $44.00 Adults and $24.00 Child/Pensioner, the pass has been introduced into the market in response to visitor research. * Minimum retail rate applied to date.
Guest survey’s, undertaken as part of the Park’s regular customer service and quality control monitoring, showed a trend in guest preference of dedicating two days towards visiting the Park for repeat ride experiences. This follows the introduction of the Tower of Terror and the Creature Cruise in January 1997, as well high profile value-added holiday promotional programmes.
Commenting on the introduction of the pass, the first wholesale ticket to be introduced to the market in Dreamworld’s sixteen year history, Chief Executive Officer Fred Maybury said ‘Dreamworld have long acknowledged that the park’s core market is the domestic traveller. The introduction of the 2 Day Ultimate Park Pass demonstrates Dreamworld’s support of the wholesale and industry network in Australia and New Zealand.’
‘With the softening of domestic tourism in general, it is hoped the 2 Day Ultimate Park Pass will stimulate all sectors of the market and contribute to bolstering interest in visiting the Gold Coast and Queensland as a destination,’ he said.
The introduction of the 2 Day Ultimate Park Pass in April will be marketed progressively by Dreamworld’s Domestic Sales Team through; industry functions, educational, visiting trade programmes and the provision of a range point of sale materials. In New Zealand, the 2 Day Ultimate Park Pass will be introduced to the market through Auckland based Hogan and Associates, Dreamworld’s general sales agents.